Thursday, May 18, 2006

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Our first lawsuit threat received!

Usually the business environment in the U.S. is believed to be very good by the europeans. But this is hardly the case. Companies are taxed (taxed with the meaning being burdened) by bureaucracy, government regulations and threats of being sued. The (mis-)use of the legal system to bring down competitors is videly used. Government representatives can choose who they impose the regulations on, and who not to harass.

I even read somewhere that the success of a U.S. business can be measured by the number of lawsuits and court proceedings it has to attend to. That is why I am pleased that we for the first time received a threat of somebody to "initiate formal legal steps" against us.

This threat was made both to our host and ourselves, with different deadlines in order to create pressure on us from two instances at once. However we verified that we were not guilty of copyright infringement since we are not selling anything we copied, and we are not violating their trademark since we are clearly stating that we are not affiliated with the company in question. When we didn't do as they wished, they again gave us a new "deadline" and our host an new slightly shorter one.

Now a year have passed so it seems this was nothing more than a threat. In a way it would be interesting to see what happens if the lawyers in the U.K. try to sue the U.S. business entity, but I prefer them not to do anything more regarding this case.

The Letter and email I received were both the same and had the following content:

Rune Word Entertainment Inc
PO Box 27740
Las Vegas
NV 89126

Dear Sirs (“the Website”)

We act for Jagex Limited. Our client has owned and operated RuneScape, the well-known online multiplayer adventure game, since 2001. There are currently some 4.1 million active registered players of the game in over 15 countries. Our client’s turnover in its last financial year to March 2005 was in excess of £5 million (approximately $9 million).

Our client owns Community Trade Mark E2942761 and UK Trade Mark 2302308 or the word RUNESCAPE in classes 16, 25 and 41. Our client also has common law rights in the name RUNESCAPE deriving from its extensive use outlined above.

It has recently come to our client’s attention that the Website infringes our client’s rights as follows.

The Website is being used for the sale of RuneScape items for the purpose of cheating.

Such transactions are strictly forbidden in our client’s contracts with customers. They constitute a breach of contract by the users concerned as well as a tortious inducement of other users to breach their contracts. Such transactions damage the game’s reputation and cause our client financial loss. Not only do they enable players to advance without spending time playing the game (resulting in loss of revenue) but honest players are discouraged from playing as a result.

The transactions are criminal offences insofar at they incite, counsel, procure or assist persons to gain unauthorised access to our client’s computer systems.

The Website is also being used to confuse, attract and profit from internet users seeking our client This is achieved by metatext use of RUNESCAPE (including in the metatitle / metadescription visible in search engines) and use of our client’s trade mark RUNESCAPE on the Website in a manner which is not in accordance with honest practices in commercial matters. The foregoing constitutes trade mark infringement and passing off.

Our client’s copyright is also infringed by the reproduction of game items and our client’s logo.

Furthermore, you / your company also operate websites at,, and The websites at the first three domain names link to the Website as well as to a website at the domain name The website at undertakes similar infringing activities to those outlined above in relation to the Website.

Please cease all activity outlined above within 7 days from today. Otherwise our client will have little choice but to initiate formal legal steps to protect its position.

Yours faithfully

Adlex Solicitors
Tel: +44 (0) 207 317 8404
Fax: +44 (0) 207 317 8405
Mob: +44 (0) 7775 635 835
76A Belsize Lane, London NW3 5BJ

Wednesday, May 17, 2006

To begin with

This blog will most likely be accessed by people visiting or so here is some information on what I do.

What the company does

Rune Word Entertainment, Inc. (RWEINC) is providing a service for Massively Multi-Player Online Role-Playing Games (MMORPG) such as Blizzard Entertainment's World of Warcraft and Diablo II, Guild Wars, Runescape, Maplestory and Final Fantasy XI. These services are sold on a website where buyers can purchase directly with their credit or debit cards. RWEINC is a business entity registered in the state of Nevada in the United States. The company's employees and directors are currently located in the United Kingdom, United States, Sweden, the Netherlands, China and New Zealand.

What is a Massively Multi-Player Online Role-Playing Game and how is it possible to make money in one?

These are games where players from all around the world enter a fantasy world online and interact with each other. Players have their own characters that they "role-play" and go to adventures with, collecting experience points, items and skills. They gather up with other players to complete more advanced quests, or measure their relative skill in player versus player games. In order get a powerful character the players need to invest a lot of time to complete quests and gather items. This is a sometimes very tedious process. Some players don't have the time to play the game enough to keep up with the pace of other players. RWEINC offers an opportunity for players to "buy time" in the games, giving their in-game characters more powerful items, experience or in-game currency.